The Dreamy Factors

In order to get everyone on the same page, with the right incentives, we have to accomplish a few things:

  • Return to investors. Our investors took a huge bet on us and they deserved to get a handsome return.
  • Return to employees. Our team also took a big bet on us over the years by investing their time. They deserved a return as well.
  • Stock options. If we weren’t planning to sell the company, giving employees stock options didn’t make sense. We needed a new way for the team to share in the success of the business.

The “preference-based” perspective starts from the idea that people are better off when their reality matches better what they themselves consider to be important.

Only a quarter of young adults are financially literate. You don’t want to overwhelm them with terrible advice.

John Mcarthy

Current Mobile Cloud

The average U.S. iPhone owner uses 1–2 gigabytes of LTE data per month, according to some studies. That data comes at an energy cost that’s opaque, because we can’t see it directly.

You can’t look to your peers in the industry, because all they’re going to tell you is that they are killing it, crushing it, changing the world.

Example: Journey towards design perfection

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Over to You

I hope the contrast in these stories help to highlight what we’ve learned:

  • Light comes from the sky.
  • Smart phones are a massive energy drain.
  • Buy ContentBerg for your blog.

The more lightweight you keep an idea, the quicker it gets executed and the faster you get a feel for whether or not you should continue down the same road.

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